Global From Birth

Founded by leading environmental scientists Gregory Norris and Daniel Collado-Ruiz, with entrepreneur master mind Antti Kosunen

Building the most advanced LCA tool, and
making it globally accessible

Someday all business decisions will take environmental issues into account. We work hard with the aim that every business professional knows his products’ environmental impacts through Life Cycle Assessments as well as his financial impacts today. 

That is the reason why Earthster exists.


Dr. Daniel Collado Ruiz

Professor at UPV,
Chief Product Officer

While teaching at UPV, I have used all the major LCA tools and they were too difficult to use and required environmental and data understanding and business and environmental science did not connect.


When Greg introduced the idea of Earthster’s way to connect the supply chain data the new era of LCA was born. And now we have created a tool that connects with computers and business decision making.


My inner green nerd has found my mental home. Creating the best tech and databases. We are environmental data scientists so that our customers don’t have to.


Dr. Greg

Teaching LCA at Harvard
Researching LCA at MIT,
Chief Science Officer

While teaching and researching LCA and helping organizations use environmental data in decision making, I’ve experienced the pressing need to scale the use of environmental information by making LCA radically more accessible and practical. 


We are now witnessing professionals at companies, and students at universities all doing LCAs much faster with deeper comprehension and insight. Their leap in capability brings us great excitement and hope for the future – starting today!


For me, the most powerful dream has been that humanity comes to see and know itself as a healing force on the planet. I’m grateful to be collaboratively bringing an additional resource to the table, hoping to help make this dream a reality



Corporate Metrics
Chief Executive Officer

I have been CEO of a stock listed company leading a world class organization in creating corporate metrics methods and systems and then running accelerators for the world's biggest banks and tech giants.


Then I realized that I care more about the environment than the companies. But having such a background, the best way to save nature is to build scalable business providing environmental insights for companies. 


My vision is that some day every business professional knows their products' environmental impacts equally well as we know financial impacts today.

We are a team of scientists, business and technology experts creating the best UX for assessing companies’ environmental impacts and bringing data to support greener strategies and products. 


Our team of women and men spans 3 continents, including several European countries, Africa, Latin America and the US. Our growing user base includes global and local brands. 


Our passion is “Data for Action for Earth.” Together with our community we will help companies thrive by leading this journey.

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in our mission to make the global
economy more