Welcome to Earthster!
We're in full development mode. This is our temporary site.
SMEs and even many Fortune 500 companies lack the time, money, and market drivers to conduct a traditional Life Cycle Assessment. Without a measurement tool such as LCA, companies that are asked to improve their environmental performance are lost. They may spend extensive resources on an initiative that produces little return while ignoring easier targets. Purchasers wanting to reward good performers are also left with simplistic or "black box" rather than quantitative and open ways for comparing one product to another. This project, an initiative of New Earth, aims to give life cycle evaluation and publishing power to all companies, along with other ways to document and market their environmental and social performance. And it equally aims to enable buyers around the world to evaluate and identify the products and producers that meet their environmental and social goals.
This website is the home of a new system that is web-based, free, and open source (non-proprietary). It begins by inviting participation purely on the basis of providing zero-cost access to markets; this is something that any business can respond positively to. Next, buyers and consumers at one end of the system have the ability to send signals to producers about the desired environmental and social attributes or characteristics of products and their life cycles. Third, producers have the ability to download and use free software to rapidly benchmark themselves versus industry averages, and optionally to click-to-report environmental and social attributes of their processes and products to the marketplace. Fourth, LCA data providers, and developers of methodologies, scorecards, labeling systems, etc., all have the ability to process the publicly-provided information using their own systems, providing decision makers with customized reports with only the data of interest to the decision-maker.